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Sales Engine Design & Conversion Architecture
We work with SaaS founders when their first sales hires stop closing deals fast enough. We diagnose the current sales motion and redesign the sales engine so pipeline actually turns into predictable revenue.
3–5
Weeks Engagement
8
Core Deliverables
90-Day
Implementation Roadmap
The Problem
Most SaaS Startups Hit The Same Moment
The founder closes the first deals.
The first sales hires join. Pipeline starts to build.
But revenue doesn't scale.
Deals stall. Conversion drops. And nobody is sure where the real problem is.
This is usually not a talent problem.
It's a sales engine problem.
Signs of a broken sales engine
📉
Deals stall in pipeline
Opportunities sit in the same stage for weeks with no clear next step.
🔄
Conversion drops
The team is working but win rates keep falling with no clear explanation.
❓
Nobody knows where the problem is
Leadership can't pinpoint whether the issue is qualification, discovery, or demo.
This is usually not a talent problem. It's a sales engine problem — and it's fixable.
What We Do
Diagnose & Redesign Your Sales Motion
We work with SaaS founders to diagnose the current sales motion and redesign the full conversion architecture.
🎯
Turn Pipeline Into Predictable Revenue
The goal is simple: a sales engine that converts consistently — regardless of who is running it.
What We Build Together
The Core Parts of the Sales Engine
During this engagement we redesign eight critical components.
01
Ideal Customer Profile (ICP)
Define exactly who you sell to — and who you don't.
02
Qualification Framework
A clear system for knowing which deals are worth pursuing.
03
Pipeline Structure
Stages that reflect real buying behavior, not internal assumptions.
04
Discovery Framework
The questions and process that surface real buying intent.
05
Demo Architecture
Structure demos around value, not features.
06
Sales Process Design
A repeatable, coachable process the whole team can run.
07
Conversion Optimisation
Identify and fix the specific stages where deals are lost.
08
90-Day Sales Roadmap & Implementation Plan
A concrete plan for the team to execute immediately.
Timeline
3–5
WEEKS
The Sales Engine Design typically takes 3 to 5 weeks from kickoff to final delivery.
The Outcome
At The End Of This Process You Will Have:
- A clear GTM structure
- A defined sales process
- Conversion architecture from stage to stage
- A 90-day implementation roadmap for the team
What Happens Next
Stay Involved After The Design
In many cases founders ask us to stay involved after the system is designed.
That's when we step in as a Fractional CRO / Head of Sales to help implement the system with the team and accelerate execution.
Fractional CRO / Head of Sales
READY TO BUILD YOUR SALES SYSTEM?
Let's diagnose where your pipeline is breaking and build the system to fix it.
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